Multivariate Testing

Multivariate testing applies statistical hypothesis testing to marketing collateral such as advertisement and product designs by swapping out elements of the collateral for alternative versions, measuring the impact of the change, and identifying the combination of variables that maximize performance against a desired goal.

Deeper Knowledge on Multivariate Testing

Digital Creative Optimization (DCO)

The automated performance-optimization of advertising creative

Broader Topics Related to Multivariate Testing

Statistical Hypothesis Testing

The art and science of stimulating demand

Marketing

The art and science of stimulating demand