Advertising is the art and science of creating and distributing ads for marketing purposes.

Deeper Knowledge on Advertising

Sales Attribution Models

Common methods of sales attribution

Internet Advertising Bureau (IAB)

A trade group that conducts research and provides education on interactive advertising

Programmatic Advertising

The automated buying and selling of ads

Customer Relationship Management (CRM)

How businesses manage relationships with customers

Broader Topics Related to Advertising


The art and science of stimulating demand

Advertising Knowledge Graph